Parenting wasn’t meant to be done alone.
Tend is building your modern-day village.

A new kind of support network for parents, built on trust and local care.
Join our founding circle and get early access to the pilot.

WHAT IS TEND

Tend is a modern-day village created by parents, for parents.
In a world where we’re expected to do it all alone, Tend makes it easy to connect with local families for occasional, caring help.
From school pick-ups to just having someone to talk to, Tend is about shared support, safety, and showing up for each other.

HOW IT WORKS

Tend is not a gig or childcare booking app. We are a community network for everyday support for parents by parent, built on trust, reciprocity, and kindness.✅ Ground rules
✅ Safeguards
✅ DBS-compatible

Connect locally - Meet other trusted parents in your area.
Share care, safely - Find flexible, mutual help,whether it’s a school run swap, an errand or just lending an ear.
Rebuild the village - Shape a real alternative to the impossible childcare system.

WHY TEND EXISTS

Tend exists to solve a local and national problem: the invisible, unpaid, and unsupported work of parenting. In July 2025, we surveyed families in Bedfordshire and nearby villages to understand what daily life really looks like when parents try to “do it all” - often without reliable support.Our goal was to validate our assumptions and shape a local-first pilot for Tend - a platform that enables safe, local, micro-support between parents who already live near each other.

79% of parents said they had no flexible, affordable backup when things fall through.
85% said the “formal” options (like nurseries or after-school clubs) don’t meet real-world needs.
72% said they’d gladly help another local family - if there were an easy, structured way to do it.

PARENT VOICES

Our survey showed these common pain points:School finishes earlier than working hoursLong or non-traditional shifts (e.g. NHS, retail, self-employed)Solo parenting during critical times of dayLack of flexible, safe backup when things go wrong

“It’s two full-time jobs, trying to give my kids attention while keeping my work going.”
“I have to drop my toddler at someone’s house at 6:45am so I can make it to work. I don’t even know if they’re available until the night before.”
“I’d have loved to ask someone for help but I don’t know who it would be without it feeling awkward or like a burden.”

We'd love to hear from you

Let us know if you have any question, feedback or partnership ideas, or simply to say hello!